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Mint Mobile was created in 2016 with the goal of delivering an “affordable, premium wireless” service direct to consumers, according to its website. “Celebrities generally invest in high-end products like skincare brands or delicious gin companies,” he said. When Reynolds bought a stake in Mint, he called the decision “a bit unconventional” in a statement at the time. “Life is strange and I’m incredibly proud and grateful.” “I never dreamt I’d own a wireless company and I certainly never dreamt I’d sell it to T-Mobile,” Reynolds wrote on Twitter Wednesday. Getty Images By Max Matza BBC News, Seattle Hollywood star Ryan Reynolds is the latest celebrity to make bank through savvy investments that are a world away from his onscreen acting. Reynolds, who purchased a minority ownership stake in Mint Mobile in 2019, will stay on in his “creative role on behalf of Mint,” where he serves as a spokesperson, according to a press release announcing the deal.
The acquisition of Mint Mobile’s parent Ka’ena Corporation will also include Ultra Mobile, an international calling service, and wireless wholesaler Plum. T-Mobile announced Wednesday that it’s buying budget wireless provider Mint Mobile in a larger deal for up to $1.35 billion. Chris Smith Jat 8:19 PM 3 min read When he’s not busy making awesome movies, sparring with his wife on social media, or selling gin, Ryan Reynolds also sells smartphone plans. “We are so happy T-Mobile beat out an aggressive last-minute bid from my mom, Tammy Reynolds, as we believe the excellence of their 5G network will provide a better strategic fit than my mom’s slightly-above-average mahjong skills.Ryan Reynolds is about to have a nice payday. “Mint Mobile is the best deal in wireless, and today’s news only enhances our ability to deliver for our customers,” Reynolds added in a statement about the acquisition. In the ad, Sievert confirmed they will retain Mint’s $15 per month pricing, while Reynolds confirmed that they will keep the “incredibly improvised and borderline reckless messaging strategy” for which they’re known-a.k.a, that marketing expertise T-Mobile was so excited about. The actor released an ad alongside CEO Sievert announcing the acquisition and hyping up how valuable the T-Mobile network has been to Mint’s operations while also including his classic deadpan humor. Reynolds will continue in a creative role at Mint under new ownership, and Mint founders David Glickman and Rizwan Kassim will stay on as brand managers as well.
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